Alice Ekberg Betts is a creative consultant, PR specialist and writer based in Stockholm. She has over 11 years of experience working in the creative industries, In 2017 she contributed to the PR department at Ganni in Copenhagen. From 2018 - 2022, she worked as PR Manager at Acne Studios in Stockholm. Since then she has collaborated with many influential beauty and fashion brands including Byredo, Prada, Hodakova, Carhartt WIP and New Balance. 

Alice is a contributor to The File and writes a weekly column on Substack.